Google has found that selling its Nexus One Android smartphone online wasn’t as easy as it thought it might be with the online search giant announcing via its official blog today in a post from Andy Rubin, VP, Engineering, that it will soon end its webstore sales avenue and herd the Nexus One into the retail channel.
The inability of consumers to “kick the tyres” of the Android phone, along with low sales volumes and few service plan options have been cited for the move. And with other Android samples such as the HTC Evo 4G from Sprint and the new HTC Droid Incredible available from Verizon giving the Nexus One a run for its money, consumers were voting with their feet.
Google plans to remedy this by building partnerships with existing telecommunications companies as it had done for the Nexus One’s European launch at the end of April. The company also plans to use this retail model for further regional releases.
Once the retail presence grows, Google will turn the webstore into an online showcase, advertising the latest Android models from around the world.
Google gave no definite timeline for the move.