The Post Office isn’t the first organisation you’d expect to hit up the latest technology to interact with its customers, but you’d be surprised.
News coming out of India is that the India Post has signed up to Twitter so next time you feel like complaining about service, don’t hold back – you can air your grievances at @Postofficeindia.
And the service appears to be a hit already with reports that it already has over 1100 followers and has been able to sort out “countless complaints and queries”.
The boom in social networking services means its a smart move that businesses interact directly with customers via these services. Consumer feedback, both positive and negative, can spread quickly. Positive feedback can boost a company’s bottom line but just as quickly, negative feedback can spread like wildfire, particularly if a company appears deaf to its customers complaints. Social networking enables word-of-mouth reviews to spread at an unprecedented rate, affecting everything from post offices through to movie reviews.