Software giant Microsoft has been bitten by its competitors into action over the boom smartphone market with the company announcing a new platform aimed at enterprise users.

Called Windows Embedded Handheld, the new platform was announced yesterday by CEO Steve Ballmer during the launch of the new Motorola ES400 smartphone (opposite), or as it’s now known, Enterprise Digital Assistant or EDA.

Windows Embedded Handheld will be aimed at boosting productivity of a mobile workforce by neabling users to capture, access and act on information wherever they are, the company said.

The first WEH branded EDA is expected to be released sometime during 2010 but will only be built on Windows Mobile 6.5 according to the Microsoft statement. WEH devices based on Windows 7 won’t become available until the second-half of 2011.

Ballmer also stated that WEH will use existing developer tools including Visual Studio 2008 and Visual Studio 2010 for the 2011 release of WEH based on Windows 7.

However, 12 months is a long time in this game.

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