Photography giant Canon has announced a new member of its PowerShot SX digital camera range with a huge new 35x-optical zoom lens.

The new PowerShot SX30 IS claims to be the world’s first digital compact camera to house such a high magnitude lens. The SX30 IS also features optical image stabilisation. The lens has a 35mm equivalent focal range of 24-840mm. The 24mm wideangle is one of the widest available in any compact digital camera.

It’s pretty clear that most digital camera vendors can no longer market their cameras on the basis of megapixels with even budget sub-$100 models now sporting 12+ megapixel ratings. Canon doesn’t bother to detail the MP rating of the SX30 IS until about half-way down its official press release. The SX30 IS features a 14MP image sensor.

The new camera will also capture 720p HD (1280×720-pixel) movies with stereo sound although no details are given on the video or audio codecs used.

Canon has yet to confirm the final retail price but the SX30 IS is expected to be available from October this year.

Key Features:

  • Super telephoto with 35x Zoom (24mm to 840mm)
  • 24mm wide-angle lens
  • Improved Optical Image Stabilizer
  • High Definition (1280 x 720) movie recording with stereo sound and miniature effect mode
  • 2.7-inch vari-angle screen
  • 14.1 megapixels
  • DiG!C 4 Image Processor
  • Li-ION rechargeable battery

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