OPINION: There’s a story over at CNN this morning about how everyone is seemingly all-of-a-sudden upset with the quality of audio coming from iTunes.

The solution? Apparently, 16-bit audio isn’t good enough, we have to have 24-bit.

Apart from the fact that the majority of the world’s portable audio devices use digital-to-analog conversion (DAC) processes that only support 16-bit audio, changing from 16-bit to 24-bit simply ignores the one huge factor that overrides audio quality.

And that’s compression.

If record companies and online music retailers are serious about improving audio quality, you can’t keep flogging 128Kbps AAC or even 256Kbps MP3 compressed audio.

The beauty of the audio CD is that it offers users uncompressed pulse-coded modulated (PCM) audio. You basically get all of the nuances that were recorded during the actual session of recording – well, at least far more than you do with AAC or MP3 audio.

AAC, MP3 and other “lossy” compression formats use acoustic modelling and throw away anything the codecs decide isn’t necessary in order to get the bitrate down. So in fact, what you’re listening to is only an approximation of the real thing.

The more bitrate AAC and MP3 throw at the audio track, the more accurate it will be but the fact remains that in order to get 1411Kbps PCM stereo audio down to a 256Kbps MP3 track, five out of every six bits of audio data have to be thrown away.

Changing from 16-bit to 24-bit does nothing to fix that.

If Apple, Sony and the rest of the music vendors are serious about audio quality, it’s time to offer lossless audio compression – whether it’s AAC, WMA or even FLAC.

Giving people 24-bit audio when it’s being shoved through lossy compression algorithms is nothing more than a con.

EDIT: But even if Apple does offer lossless compression, should we have to pay a premium for it? If we haven’t go there yet, surely it’s simpler (and most likely cheaper) to just buy the audio CD and rip the thing yourself.

I’d far rather listen to 16-bit uncompressed PCM audio than 24-bit audio flogged through lossy compression.

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